Privacy Policy

Last Updated: 15th January, 2026

This privacy policy ("Privacy Policy") governs the use of services made available on or through https://www.makeupmunch.com and/or the MakeupMunch mobile app (collectively, the "Platform"), and together with the services made available on or through the Platform, the "Services"). This Privacy Policy also includes our Terms of Service ("Terms"), and any guidelines, additional, or supplemental terms, policies, and disclaimers made available or issued by us from time to time ("Supplemental Terms"). The Privacy Policy and the Supplemental Terms form an integral part of these Terms.

This Privacy Policy constitutes a binding and enforceable legal contract between MakeupMunch Technologies Pvt. Ltd. (a company incorporated under the Companies Act, 2013 with its registered address at 14th Floor, Tower B, Cyber City, Gurugram, Haryana 122002, India, and its principal place of business at the same address) ("MakeupMunch", "we", "us", or "our"), and you, a user of the Services, or any legal entity that books Services (defined below) on behalf of end-users ("you" or "Customer"). By using the Services, you represent and warrant that you have full legal capacity and authority to agree to and bind yourself to these Terms.

By using the Services, you agree that you have read, understood, and are bound by, this Privacy Policy, as amended from time to time, and that you will comply with the requirements listed here. This Privacy Policy expressly supersedes any prior written agreements with you. If you do not agree to this Privacy Policy, or comply with the requirements listed here, please do not use the Services.

1. INTRODUCTION

(a) MakeupMunch Technologies Pvt. Ltd. operates the MakeupMunch platform, which enables you to arrange and schedule mehndi services with independent mehndi professionals ("Artists"). As a part of the Services, MakeupMunch facilitates the transfer of payments to Artists and collects payment on behalf of such Artists for each Service.

(b) We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this Privacy Policy or our practices with regard to your personal information, please contact us at privacy@makeupmunch.com.

(c) This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our Platform or use our Services. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Platform.

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you register on the Platform, express an interest in obtaining information about us or our Services, participate in activities on the Platform, or otherwise contact us.

The personal information we collect may include:

  1. Identity Data: Full name, username, title, date of birth, gender, profile photograph
  2. Contact Data: Email address, phone number, billing address, delivery address, emergency contact information
  3. Financial Data: Payment card details, bank account information, UPI IDs (processed via secure payment gateways; we do not store complete card numbers)
  4. Transaction Data: Details of bookings, payments, and other transactions you carry out through our Platform
  5. Profile Data: Your preferences, saved designs, feedback responses, survey responses, and communication preferences
  6. Communication Data: Messages exchanged with Artists or our support team, support tickets, and correspondence records

2.2 Information Automatically Collected

When you access our Platform, we automatically collect certain information about your device and usage patterns. This information does not reveal your specific identity but may include:

  1. Device Information: Device type, operating system, unique device identifiers, browser type, browser version, and mobile network information
  2. Log Data: Access times, pages viewed, time spent on pages, IP address, referring URL, and the page you visited before navigating to our Platform
  3. Location Data: Approximate location derived from IP address; precise location only with your explicit consent for location-based services
  4. Usage Data: Features used, designs viewed, search queries, click patterns, and interaction patterns with the Platform

2.3 Information from Third Parties

We may receive information about you from:

  1. Social Media Platforms: When you link your account or interact with us on platforms like Facebook, Instagram, or Google
  2. Payment Processors: Transaction confirmations, fraud prevention data, and payment status information
  3. Analytics Partners: Aggregated usage statistics and behavioral analytics
  4. Artists: Service delivery notes, feedback, and appointment information

3. USE OF INFORMATION

We use your personal information for the following purposes:

3.1 Service Delivery

  1. Process and manage your bookings with mehndi Artists
  2. Facilitate communication between you and Artists regarding your requirements
  3. Process payments and send transaction confirmations and receipts
  4. Provide customer support and respond to your inquiries
  5. Send booking confirmations, appointment reminders, and service updates

3.2 Platform Improvement

  1. Analyze usage patterns to improve our Services and user experience
  2. Develop new features, products, and functionality
  3. Personalize your experience based on your preferences and history
  4. Conduct research, analytics, and business intelligence activities

3.3 Marketing and Communications

  1. Send promotional communications and marketing messages (with your consent)
  2. Notify you about new Artists, designs, features, and promotions
  3. Provide personalized recommendations based on your preferences
  4. Administer contests, promotions, surveys, and loyalty programs

3.4 Legal and Security

  1. Comply with legal obligations and respond to lawful requests from authorities
  2. Enforce our terms, conditions, and policies
  3. Detect, prevent, and address fraud, security issues, and technical problems
  4. Protect the rights, property, or safety of MakeupMunch, our users, and the public

4. INFORMATION SHARING AND DISCLOSURE

We may share your information in the following circumstances:

4.1 With Service Providers

We share information with third-party vendors, service providers, contractors, and agents who perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. These parties are contractually obligated to protect your information.

4.2 With Artists

When you make a booking, we share relevant information with the mehndi Artist to facilitate the service. This includes your name, contact details, booking preferences, event location, special requirements, and any design references you have provided.

4.3 Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, acquisition, or dissolution involving all or a portion of our business to another company.

4.4 Legal Requirements

We may disclose your information where required to:

  1. Comply with applicable law, regulation, legal process, or governmental request
  2. Respond to requests from public and government authorities, including those outside your country of residence
  3. Enforce our Terms of Service and other agreements
  4. Protect our operations or those of any of our affiliates
  5. Protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others

4.5 With Your Consent

We may share your information for other purposes with your explicit consent or at your direction.

5. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including to satisfy legal, accounting, or reporting requirements.

Data TypeRetention PeriodBasis
Account InformationDuration of account + 3 yearsLegal and operational requirements
Transaction Records7 yearsIndian tax law compliance
Communication Logs2 years from last interactionCustomer support and dispute resolution
Analytics Data26 months (anonymized thereafter)Platform improvement
Marketing PreferencesUntil consent is withdrawnConsent-based

6. DATA SECURITY

We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. These measures include:

  1. Encryption: TLS 1.3 encryption for data in transit; AES-256 encryption for data at rest
  2. Access Controls: Role-based access controls, multi-factor authentication, and least-privilege principles
  3. Infrastructure: ISO 27001 certified data centers with 24/7 monitoring and redundancy
  4. Payment Security: PCI-DSS Level 1 compliant payment processing
  5. Regular Audits: Annual third-party security assessments and penetration testing
  6. Employee Training: Mandatory privacy and security training for all staff with access to personal data

However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. We cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security.

7. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights regarding your personal information:

7.1 Access and Portability

You have the right to request access to the personal information we hold about you and to receive your data in a structured, commonly used, and machine-readable format.

7.2 Correction

You have the right to request correction of inaccurate or incomplete personal information we hold about you.

7.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions required by law or legitimate business purposes.

7.4 Restriction and Objection

You have the right to restrict or object to certain processing of your personal information in specific circumstances.

7.5 Withdraw Consent

Where we rely on consent as the legal basis for processing, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

7.6 How to Exercise Your Rights

To exercise any of these rights, please contact us at privacy@makeupmunch.com or through your account settings. We will respond to your request within 30 days.

8. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to collect and use personal information about you. For detailed information about the cookies we use and the purposes for which we use them, please see below.

8.1 Types of Cookies We Use

  1. Essential Cookies: Required for Platform functionality, authentication, and security
  2. Analytics Cookies: Help us understand how visitors interact with our Platform
  3. Functional Cookies: Enable enhanced functionality, personalization, and preferences
  4. Advertising Cookies: Used to deliver relevant advertisements (only with your consent)

8.2 Managing Cookies

You can control and manage cookies in your browser settings. Please note that removing or blocking certain cookies may impact your user experience and some features may no longer function properly.

9. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside India and choose to provide information to us, please note that we transfer the data, including personal information, to India and process it there. We ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by relevant data protection authorities, to protect your information in accordance with this Privacy Policy.

10. CHILDREN'S PRIVACY

Our Platform is not intended for individuals under the age of 18 ("Children"). We do not knowingly collect personal information from Children. If you are a parent or guardian and you are aware that your Child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a Child without verification of parental consent, we will take steps to remove that information from our servers.

11. THIRD-PARTY LINKS

Our Platform may contain links to third-party websites, plugins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices or content. We encourage you to read the privacy policy of every website you visit when you leave our Platform.

12. POLICY UPDATES

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. The updated version will be indicated by an updated "Last Updated" date at the top of this Privacy Policy. If we make material changes to how we treat our users' personal information, we will notify you by email to the email address associated with your account and/or through a notice on the Platform. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you.

13. GRIEVANCE OFFICER

In accordance with the Information Technology Act, 2000, and rules made thereunder, the name and contact details of the Grievance Officer are provided below:

Name: Ms. Priya Sharma

Designation: Data Protection Officer

Email: grievance@makeupmunch.com

Address: MakeupMunch Technologies Pvt. Ltd., 14th Floor, Tower B, Cyber City, Gurugram, Haryana 122002, India

Response Time: Within 30 days of receiving the complaint

14. CONTACT US

If you have questions, concerns, or comments about this Privacy Policy or our privacy practices, you may contact us:

Email: privacy@makeupmunch.com

Phone: +91-124-456-7890 (Monday to Friday, 9:00 AM to 6:00 PM IST)

Mail: MakeupMunch Technologies Pvt. Ltd., 14th Floor, Tower B, Cyber City, Gurugram, Haryana 122002, India